Who am I?

I'm a fabric artist and graphic designer originally from Serbia. After graduating from the University of Nis, I traveled the world freelancing and perfecting my craft. Ever since moving to the United States, I have worked in the apparel industry, where I bring my embroidery expertise to life on clothing.

In my free time, I’m passionate about creating hand embroidered art that’s visually striking and deeply personal, shaped by my diverse experiences along the way.

What do I specialize in?

I have a Bachelor's degree in Graphic Design and I have worked as a a multi-disciplinary graphic design and embroidery specialist for the last 2 years at Guerrilla Graphix, overseeing the entire embroidery production process, from digitizing to making the final product.

In my design process, I employ color theory to create harmonious and striking compositions. I understand the emotional and psychological impact of colors and how they can be combined to evoke certain feelings or convey specific messages. Typography plays a crucial role as well; by selecting and arranging fonts, I can add personality and emphasis to the words and phrases within my designs, making them more impactful. Additionally, daring graphics serve as a dynamic element. This synergy of aesthetic components allows me to transcend the ordinary and venture into the realm of the extraordinary. 

Why embroidery?

Embroidery offers a unique way to blend tradition with innovation. It’s a hands-on meticulous process that allows me to transform simple threads into something both tactile and expressive. The craft has long been a means of preserving cultural stories and symbols, where each stitch carries deep meaning. I’m drawn to the precision required for every stitch—how each one builds upon the last to create something both intricate and intentional. It’s a medium that lets me slow down, focus, and create art with both skill and purpose.


Graphic Design

Illustration

Browse a diverse collection of miscellaneous illustrations, featuring personal projects and one-off works created for clients. Each piece showcases my creativity and versatility, offering a mix of experimental designs, unique concepts, and spontaneous inspiration.